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A YouTube video that explains about your business is a good step towards that direction, but it would be a big leap if the person representing your brand is someone of importance like Jennifer Aniston perhaps. Check out how Aniston helped in promoting the ad of SmartWater that went viral a year ago.
It’s unbelievable that up until today, after all the digital innovations, businesses still rely 75 percent of the time on written content on their websites to represent their brand. Although such form of content still creates awareness and helps in improving brand image, multimedia content marketing actually takes those advantages to a much higher level.
It is a shame that many businesses that have discovered the benefits of online marketing in their brick and mortar lives are still in the dark when it comes to the power of online video. Yes, believe it or not, not many can understand the advantages of having content on YouTube that represents your brand and company. Although most businesses do keep mum about how to buy YouTube views for branding purposes, still it appears that these guys have not seen the aggressive videotake of some of the largest brands in the world brands like Coca Cola, McDonald’s, and Ford. All of these giants invested a lot of marketing resources to ensure that they are regularly and quite easily seen on these heavily populated social media sites, albeit no evidence of buying their views. If your business is just about to open its eyes to the possibilities that will come to life through online video content, then here are some simple but extremely effective tips to help you out.
锘? Simple But Remarkable Tips to Grow a Business Using YouTube
Do you think the audience will listen? You can bet they will. Imagine the effect of some celebrity endorsing your product, that is, if you can afford it. If not, you can opt for someone not too popular but carries an air of sophistication and professionalism. However, if you don’t have enough in your budget, hire someone to just create a brief video that has your brand, and you can just buy YouTube views to boost its presence. At the least, people will get curious because about the massive views.
A company blog is another musthave in theses fastforward marketing times. A blog is where you can post information about topics related to your products or niche. It is an online place where businesses or web owners can deliver messages that aren’t normally seen in a website. Simply put, it is where you can generate most traffic on search engines as well as on social media, provided that you constantly update the content with relevant and fresh posts. It would be a great idea to post YouTube videos on your blog and pair it with written content of related topics. If you must know vlogging is the trend when it comes to presenting content, as videos are more engaging and will likely grab the attention of the visitors for more than a few minutes’ time. However, the video must also be brief and informative, preferably free of marketing pitches. The video platforms host usergenerated videos and are known to garner much traffic not only on search engines but on each of their websites as well. We all know the core potential of YouTube, which is its mother company, Google, giving it a big advantage to show up in search results. However, hosting your videos on Vimeo is also advantageous, provided that it’s not commercial in nature. These two can be an extension to your marketing in order to acquire more traffic and spread your brand name all over the internet.
In these digital times, it is apt for businesses to explore strategies and platforms that are instrumental in reaching established goals, such as traffic and conversions. However, before a business could ever dream of acquiring sales from the global market, first it has to establish a presence. That is where videos, most especially on YouTube, come in to play. YouTube videos are known to have the greatest capacity to make a brand or person known. Thus, it can be said that the platform itself has a viral effect lacking in most video websites. This is what businesses overlooked in their marketing strategies the viral effect of videos.
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