Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.
Custom Audiences will let you upload your current customer’s email addresses so you can target them with ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Facebook needs to be thought of as a place to share with people. It’s for more than sharing photos and playing games. It should be thought of in this way. You can even use Facebook to promote your articles or blog posts. You will discover that Facebook has the ability to draw lots of traffic.
If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Your want to post content with value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Steer clear of selling too much, however, or you may tire your followers too quickly.
Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.
Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.
Respond to the questions and comments on your Facebook page. This means to respond to inbox messages and those left on the main page. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Only post updates that are pertinent to your area of business. Only post content that your subscribers are interested in hearing about. Create a personal Facebook page on which to post other information.
Now that you know the basics of Facebook marketing you can put what you’ve learned into practice. If you’re able to use Facebook successfully to market something then you’ll know it because that product or service will become very popular. Keep everything you’ve learned here in mind and work hard at creating a solid marketing plan if you wish to do well.
Find out more on Heard It Through The Grapevine.
Is Your Business Stalling? Facebook Marketing Is The Answer!
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