A company with a good name, reputation and influence over its market is always going to succeed online. Whatever your niche, have faith in your abilities and promote yourself as THE expert in your field. Fully research different public relations strategies and work on building your credibility this will in turn build brand awareness of your business, therefore increasing your online presence and the popularity of your website. A perfect example of this is indeed Squidoo! Create a business profile and start building lenses about what you do best. Always provide links to your website, this keeps Google rankings happy as well as providing a trustworthy source for your potential customers. If you need help marketing online, a new website or help keeping up to date with the latest offerings in technology, join us over at Ireland Website Design. Based in Ireland but keeping customers happy worldwide! (See what we did there??)
It can sometimes feel like every company nowadays has a website but how can you make yours stand out from the crowd of competitors and entice new customers to your door? There are a number of proven easytodo methods to enhance your online presence and get your company’s name and reputation out there. Not only will these tips help to increase your customer base, they’ll also help to maximise your sales. Here’s a quick look at the easiest (and most effective ways) of marketing your business online.
Often overlooked marketing tools are online videos. Sometimes they can be tricky to get right, but when they’re done well, they’re incredibly effective. If creating your own isn’t an option, you can advertise on other relevant videos on popular sites by purchasing well targeted ads on to display with them. Sites like YouTube allow your videos to be embedded on others’ pages, allowing your brand and message to be shared amongst a large population, who might not have otherwise have known your company. This new customer base needs to be called to action to visit your site with the same kind of enticing offers as the previous points. Videos also help your Google ranking substantially enabling you to reach even more potential customers.
Social media is fantastic for keeping in contact with your customers on a daytoday basis. Facebook and Twitter allow friends to share their favourite companies/products and boost your reputation for everyone to see. The flip side to this is the notsohappy customers can also air their feelings on you and your company. Unlike the newsletters, social media is realtime communication, customers get to know you personally this personal touch will encourage them to stay with you as a brand. Word of mouth recommendations come into the 21st century with forums and fan pages making your good reviews all the more reliable and trustworthy in the eyes of the customer. Social media allows you to connect to so many potential customers Facebook announced recently a staggering 955 million monthly active users in June 2012. Use this to your advantage with the Facebook Ads system you can set what users you target and keep your costs minimal with a little bit of research. As with the previous point, keep social media uptodate and offer special promotions or exclusive content to remind your loyal fans why they liked you in the first place.
Inside today’s video, I look at the law of reciprocity, and how you can use it for best results in your online video marketing efforts.
Make sure you leave a comment. This is how we learn by interaction!
Follow Me On FacebookFollow Me On TwitterThis oftenthrownaround phrase basically means tweaking your website’s content to appeal to Google’s search results eventually inviting more customers to your site. To get the maximum amount of traffic through your site, you want to show up on the first page of search results on Google. How many people do you know that bother going past the second or third page of results? To do this, include commonly searchedfor phrases within the text of your site. Good examples of this can be seen at Surf Tech Design, Carrick On Shannon Accomodation,Lady Maids and Flowers By Ray see how they use common search phrases for their niche market. A surf company should include surf keywords, florists should include different occasions etc. Also work in point one here, get your site’s address back linked through other websites too Google loves this approach. Although search engine optimization takes time, it is incredibly important to maximising your website’s potential.
锘? Easy Free Ways To Market Your Business Online
Most of the inspiration for these lessons have been taken from Robert Cialdini’s amazing book on Influence, but his lessons are specifically applied to video marketing in particular.
Keep your customers coming back time and time again by reminding them how great your business is! Offer them something new and exciting when they sign up for your newsletter think moneyoff, contests, hot tips, special added on extras. Email marketing has been continually used since the dawn of the internet, simply because it works and is free to do. Make time in your schedule to sit down and come up with great new content to entice customers back to your website have you got any new products/services since they last visited? Keep newsletters regular so people don’t get bored and unsubscribe.
coast
Sunglasses - Collection Sunglasses | Official coast
No comments:
Post a Comment